TAG | affiliate business
If you’re not preselling, you’re losing money
The most vital thing you can do to increase your affiliate commissions is to presell properly.
Before we start, let’s talk about what preselling really is. Preselling is both an art and a science. And it’s function is to prepare your reader to buy something. Then you send them to the site that sells what you’ve prepared them for. When done correctly, your reader will not even notice.
In a nutshell, you provide value. And then refer them to the product website. In just a minute, I’ll clarify exactly how to presell. Before we get into that, you should know what’s in it for you. Just a few of the reasons you want to presell.
- It builds trust – And gaining the trust of your readers helps them want to click your links. And the more traffic you can send to the sale page, the more commissions you’ll earn.
- Preselling is disarming – Nobody likes to be sold something. By not doing that to them, your reader is less defensive. This means they are more open to what you’re saying. So your content get absorbed.
- It preps them to buy – Now they trust you and feel open to your message. So they become more receptive to other messages. This includes the sales website you send them to! Being open to a sales message is what it means being in a buying mood.
- Your commissions go up – They arrive at the product website prepped to buy. With a feeling of trust and openness. The only possible result is more sales!
- Your customers are more pleased – Plus, they feel they’ve made the buying choice on their own. Versus being pitched or convinced. So they are more pleased with their buy.
- It boosts your profits – Satisfied customers are less like to refund. Which means you keep more of your affiliate commissions.
Obviously, it’s vital to presell. You increase your profits. And increase your customer satisfaction. That’s a clear win-win.
Now, here’s how preselling works:
You’ve learned the importance of preselling. So, hopefully you’ve decided to start preselling. So, let’s talk about how to make it work. As I mentioned earlier, it’s both an art and a science.
Mastering the art
The first step is in getting your readers to trust you and open up. This can only be accomplished by providing actual value in the information you’re presenting. But you can’t give them so much that they think they have everything they could need, and that’s what makes it an art. The thought is that they want more and the sales page you send them to gives them more. And since they’re more open, they are more likely to make a buy.
It’s also a science
You also have to include some very specific things.
The first is how you present the information. You have to have your end in mind. In the end, you want to sell a specific product. You use the information to do this in one of two ways. First, you can provide useful but incomplete information. The second way is to provide all the information and let your reader learn how hard it is to really implement it. Either way, the product sales page solves the problem.
You also have to link to the product you’re promoting discretely. You have directly to the home page of the product. When you do this, you’re click-throughs go way up. But how are you going to get credit for the sale, if you don’t include your affiliate link? This is all part of the science of preselling. You “pre-cookie” your reader before sending them to the sales page.
Next, you want to make sure you’re linking on related words and phrases. People are used to clicking on hyperlinked words to get information they’re looking for. Plus, if you link on relevant words, it only makes sense to click on there.
Using this system, you’re virtually guaranteed to increase your affiliate business success.
Unfortunately…
Doing all of this right is really hard! Let’s talk about everything required to put this plot into action: Excellent content. First and foremost, you have to be able to write a fantastic article that provides valuable information. To do that you have to have enough information to be valuable and be able to present it in a useful way. Strategic writing. Yes, you must providing useful content. You also have to present the info in a way that provides real value. While at the same time making them want more. Or make the information so overwhelming they realize they can’t do it on their own.
Choosing your products. Next, you’ve got to pick the right product to presell. If you can manage to get the article written well. All your efforts are wasted if you send your reader to the incorrect sales letter.
The technical know-how To be most effective you have to use the “covert cookie” method. This is pretty easy – you just make a 1 pixel X 1 pixel image with no border and make the “source” of the image your affiliate link. (Just don’t mess it up. Otherwise, you won’t get credit for your sales.)
In closing:
Now you know exactly how to presell effectively. And doing this increases your affiliate commissions by over 500%! The vital thing is to use these techniques for everything you promote as an affiliate. Please don’t be bone idle. Place in the effort to reap the greater rewards.
affiliate business · affiliate commissions · internet marketing
