TAG | list building
13
How and why to build an email list
No comments · Posted by christianmoneymakers in Uncategorized
You’ve probably heard this common Internet marketing mantra a million times. The big money is in online list building. Building your own list is one of the last legitimate home based business opportunities. It’s a strategy you can’t afford to overlook.
Why it works
In most cases, people need to see a marketing message more than once before they’re persuaded to make a buy. Repeated exposure is usually necessary to inspire action. You have the chance to share your messages repeatedly with those who are a part of your list.
People are also more likely to buy from those with whom the feel a trusting connection. List building allows you to build a relationship with your subscribers. Making those connections will boost your trustworthiness, encouraging additional sales.
How to do it
Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze pages has only one purpose. It should persuade the reader to become part of your list. Everything else is irrelevant.
Most of the time, people encourage sign ups by offering a free gift to new subscribers. This time-tested strategy can substantially boost your bottom line.
It’s not enough to have a good freebie, though. You also need to build your squeeze page the right way. There are proven ways to build an optimal squeeze page. You should emulate those proven techniques. That will involve closely following three vital guidelines.
Squeeze page basics
Initially, there should be no outgoing links on your squeeze page. You want people to sign up for your list, not to have them click away to something else.
Second, you’ll need to write a small, powerful message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Remember that your squeeze page is there for a single reason – to build your list. Every word on the page should serve that function.
Third, you need to treat the sign up process like a sale – you must “close the deal”. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Clearly communicate the value of subscribing to those reading the page.
Summary
If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. That will give you the opportunity to develop an effective relationship with prospects. It will also allow you to reach them with your marketing messages on multiple occasions.
You will take your Internet marketing efforts to the next level if you learn how to build an email list. The fact that so many successful marketers embrace list building isn’t an accident. It’s right – the money is in the list!
email marketing · internet marketing · list building · squeeze page
23
Email List Building Strategies
No comments · Posted by christianmoneymakers in Uncategorized
You need a list. That’s a given. This is the most vital factor in your long-term success. Because you can market to your list whenever you want. It’s a resource you can tap at any time and generate income.
Now you now why. Here’s how:
Here are the three components of list building:
- Your Landing Page
- The Bribe
- The Opt-in Success Page
Your Opt-in Page – The squeeze page is the first thing your visitor is going to see. This is where they will enter their email address. This page needs to look professional. And have an easy to know opt-in form. And your call to action must be clear!
If you fail to make a strong close, you’re wasting your efforts. This “close” tells your visitors what you want them to do. And if you don’t include it, they won’t opt in. It’s weird, but if you don’t tell people what to do, they won’t do it.
You can take your opt-in page to the next level if you make it a video squeeze page. You only have a few second to get your visitors attention – video helps! Plus it give you a chance to tell them to opt in multiple times. Then at the end of the video you can print “sign up now” on the video.
It’s OK, if you’ve never made a video before. You can hire freelancers to do this for you for a few hundred dollars. Or you can get email list tools that give you squeeze page templates.
The Incentive – The second component is the reason they are opting into your list. You have to give people a compelling reason to give your their email. Email privacy is very vital to most people. So make your “bribe” a good one!
The only way to make this work is to provide real value. Then it becomes something people want to get from you. And will be able to really benefit from it. This can be:
- An eBook
- A piece of software
- A video tutorial
- An email series
You’ve got to make some fantastic content. Something that’s useful and helpful to your visitors. And nothing sells like “free”. Bottom line is it’s got to be worth more to them than their email address.
If you’re worried about making this content, don’t be. You can just pay someone else to make it for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. You can have ghost writers make emails for under $25 an email. So, a fantastic premium will cost you around $100 – $150.
Or again, you can find complete list building packages for sale online that include an email series. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised – valuable information. It also has to generate revenue for you! One very easy way to make some money from your list is with affiliate marketing. This is such a simple solution because you don’t have to make the product. And you can earn some commissions immediately from your emails.
Your Confirmation Page – The last bit is the thank you page. This is the page your subscriber sees after they opt in. A fantastic thing to do here is provide some immediate value. Then they feel good about giving you their email address. It also helps to build the relationship. Then they’re more receptive when you email them.
This is another case where you can get a complete marketing package. You can also put the whole thing together on your own. You can either write the content pages on your own. Or hire ghost writers to write them for you.
In closing
It makes no difference whether you build your opt-in, bribe and thank you page. Or pay a freelancer to write produce it all for you. Or go with a complete package. It’s just vital that you start today building your opt-in list. Because once its built… You can basically write your own meal ticket.
